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Our longest serving member and Centre Principal, Greg Hardy-Smith


Porsche Centre Mayfair is proud to have been operating as a Porsche Centre for nearly 20 years, providing the highest levels of service to customers in Central London and the surrounding area. Leading the team at Porsche Centre Mayfair is Centre Principal Greg Hardy-Smith, who as our longest serving member of the team, has been at the helm of Porsche Mayfair from the very beginning.

A constantly present force at Porsche Centre Mayfair, Greg began his career with Porsche on 4 September 1989 when Porsche Centre Mayfair was first known as AFN Chelsea. Greg started as a member of the Sales team before steadily progressing up the ranks within AFN. He was instrumental in opening AFN Park Lane in 1996 and from there, Greg took the Centre to new heights transforming a six-car showroom to the 16-car showroom relocated on Berkeley Square we have today.

Greg Hardy-Smith said “It has been my pleasure to be a part of and lead Porsche Centre Mayfair through the years, no two days have ever been the same. I have seen the Centre come a long way from converting a bank into the exquisitely presented showroom we have today to becoming a Porsche Exclusive Flagship Dealer.”

Discover more about Porsche Centre Mayfair with our welcome video from Greg Hardy-Smith. Alternatively, feel free to visit us and one of the team would be delighted to give you a tour of our showroom and the outstanding selection of Porsche cars we have on display.