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Momentum builds for the new Taycan


The first Porsche Super Bowl commercial for 23 years was worth the wait. For the first time since 1997, a Porsche TV commercial will be broadcast during the U.S. Super Bowl on 2 February 2020. The game is amongst the most watched TV events of the year.

Enjoy “The Heist” Official Big Game Commercial 2020 - extended cut, featured above. Starring the all new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany - home to the global headquarters of Porsche.

Porsche is heralding the era of electric mobility with the Taycan. Consequently, the sports car manufacturer is also addressing new audiences. The Super Bowl commercial is intended to play a part in this communication. Alongside the storied 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars that share a common sports car soul – now including the all new fully-electric Taycan.

With the global marketing efforts building in their momentum, Porsche Centre Mayfair continues its preparations for the first demonstration models and to accommodate our first all-electric Porsche customers. We also eagerly anticipate the upcoming Centre launch, which will be the first opportunity for our customers to see the Taycan in person.

We welcome you to join us as we enter this exciting new era for Porsche and our Centre.

Please contact us on  020 3733 6203 or email info@porschemayfair.co.uk for more information on the new Taycan or more general questions on Porsche E-Performance.