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Porsche crowned top car brand in the 2021 Auto Express Driver Power brands

Porsche crowned top car brand by Auto Express

25/8/2021

Taking first place in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine. Winning six of the ten categories in which each company is judged, to scoop a total score of over 93 per cent and rank first among 29 brands. This is the first time that Porsche has led the way in the Driver Power survey. True to its goal of building the sports car in each market segment, the German marque topped every class in the ride and handling category.

“Porsche’s set of results are nothing short of phenomenal. Taking six of our ten category wins in our brand rundown, Porsche tops the Driver Power manufacturer table. Owners tell us their cars offer the scintillating performance and handling they might reasonably expect, but there’s far more to the ownership experience than that,” commented Steve Fowler, Editor-in-Chief, Auto Express.

“No other firm’s cars are built as well as Porsche’s, while its cabins are second to none both in terms of design and quality. Everywhere you look, the firm impresses; from the efficacy of its safety systems to overall reliability, owners are delighted. A worthy winner of our Driver Power brands survey, no doubt.”

“My colleagues in Porsche Cars GB and in the network of Porsche Centres can take great pride from this Driver Power result,” commented Marcus Eckermann, Managing Director, Porsche Cars GB. “The teams in Germany responsible for the design and engineering of our sports cars will also be honoured to see their hard work rated so highly, particularly to win every single field in the ride and handling category.

“Owning a Porsche is the fulfilment of a dream for many people. As we broaden our range with all-electric sports cars like the Taycan and further develop emotive, petrol-powered 911 models, we continue to excite customers and enthusiasts with a unique product and brand experience.”

Porsche Cars GB is the manufacturer’s fourth-largest market globally. Annual UK sales in 2020 were 14,283, with the Taycan taking second place, behind the Macan compact SUV. The Taycan is the first purely battery electric Porsche and it has sparked a revolution in how EV sports cars perform. In the first six months of this year, the Taycan (including the new Cross Turismo) has become the top-selling model.

The success of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the iconic 911 sports coupé continues to lead its market segment, with models like the new 911 GT3 setting the benchmark for high performance road cars.

Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the last 20 years, more than half a million car owners have completed Driver Power, giving their feedback, perceptions and insights to car makers on what life on the road is really like.

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